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Brand Guidelines

Brand Guidelines

Nature’s Sunshine brings nature and science together—crafting Earth’s most potent ingredients into products that strengthen, restore and renew body and mind.

Use this guide to create clear, consistent and unmistakably Nature’s Sunshine communications.

Our Brand

Brighter living, powered by nature and science

We believe in a brighter path to whole-person well-being. The sun provides energy. Nature provides potent ingredients. Science helps us understand, refine and preserve their power. Together, they help people feel brighter in body and mind.

Our Positioning

Nature’s Sunshine brings nature and science together—crafting Earth’s most potent ingredients into products that strengthen, restore and renew body and mind.

Brand Voice

Talk like a bright, knowledgeable guide.

Our voice combines natural wonder with scientific confidence.
Lead with wonder

Show what is remarkable about nature, our ingredients and the discoveries behind our products.

Radiate warmth

Use clear, human language. Speak like an informed and encouraging friend.

Create forward motion

Use active, uplifting language that encourages realistic progress toward better well-being.

Keep it real

Be transparent, specific and grounded. Avoid exaggerated promises, wellness clichés and empty positivity.

We are

Curious. Optimistic. Warm. Confident. Clear. Transparent.

We are not

Clinical. Boastful. Prescriptive. Overly cute. Toxically positive.

Our Logo

The Nature’s Sunshine logo is our primary brand identifier.

Always use approved artwork and maintain the established proportions, spacing and relationship between the icon and wordmark.
Primary Logo Lockup
Our preferred logo configuration. Use it for most Nature’s Sunshine communications whenever space allows.

Logo DO’S

  • Use the Primary Logo Lockup whenever possible.
  • Use only approved logo artwork.
  • Maintain the required clear space.
  • Choose an approved version with strong background contrast.
  • Keep the logo large enough to remain clear and legible.
  • Preserve the original proportions, spacing and alignment.
Primary Logo Lockup
Use in centered, square or vertically oriented spaces where the Primary Logo Lockup does not fit comfortably.
Horizontal Logo Lockup
Use in wide, shallow spaces where vertical room is limited.

Logo DONT’S

  • Recolor the logo or apply unapproved effects.
  • Overlap the icon and wordmark.
  • Rearrange or reverse the logo elements.
  • Change the relative size of the icon and wordmark.
  • Create new or unapproved logo configurations.
  • Stretch, rotate, skew or distort the logo.
  • Recreate or retype the wordmark.
  • Place the logo over a busy or low-contrast background.

Logo Origin

Our Slogan

Live on the Bright Side

Nature’s Sunshine invites people to Live on the Bright Side – a simple, whole approach to well-being that balances sun, science, and nature to help people feel brighter physically, mentally, and emotionally every day.
Use the slogan exactly as written. Always use approved artwork—never attach the slogan to the logo or create a new configuration.
BRAND-FIRST:
When the Nature’s Sunshine brand should lead.
SLOGAN-FIRST:
When the message should lead.

Using Our Slogan

Slogan Only

The slogan may stand alone when Nature’s Sunshine is already clearly identified, including on the website, in videos and on select presentation slides.

Approved Lockup

Use an approved lockup for prominent brand applications such as paid media, swag, events, merchandise and presentation title or closing slides. In presentations, the logo and slogan may also appear separately within an approved header or hero layout.

When a Lockup Isn’t Needed

A lockup is generally unnecessary in website navigation, on routine documents, on every presentation slide or when the slogan already appears prominently.

The Sun Motif

Drawn from the Nature’s Sunshine icon, the Sun Motif brings energy, movement and recognition to the brand.

Use it as a supporting element that connects imagery, products and messages to our visual identity. It should enhance the composition—never replace the Nature’s Sunshine logo.

Sun Motif DO’S

Keep it grounded
Layer for depth
Highlight the focus
Intentionally crop for continuity

Sun Motif DONT’S

Size too small
Size too large
Change the angle
Crop more than half the width
Alter the colors
Place without purpose
Distort the shape

Colors

Inspired by the Sun and the Earth

Our palette balances grounded Earth tones with vibrant, life-giving Sun colors. Use Earth colors for depth and stability. Use Sun colors for warmth, energy and emphasis. Always maintain accessible contrast between text and its background.

Typography

Parkinsans

Parkinsans is our primary typeface. Its approachable forms balance natural warmth with scientific clarity, helping our communications feel modern, confident and easy to read.

Display Headline

Parkinsans Extra Bold
Uppercase

Subhead

Parkinsans Medium
Sentence case; uppercase for short labels.

Body

Parkinsans Regular
Sentence case

What makes a botanical potent?

And what to look for when you’re buying supplements

Phytochemicals are the active compounds that make botanicals work. Temperature, light, soil, and altitude all shape how a plant produces them. Change the environment, change the chemistry.

In one study, the same plant harvested at different points in the year showed different phytochemical concentrations, meaning the gap between a well-timed and poorly-timed harvest isn’t subtle, it’s measurable.

Photography

Sunlit, natural and unmistakably real

Nature’s Sunshine photography is bright, nature-forward and authentic. Use natural light, warm earth tones, vibrant highlights and intentional compositions to show the relationship between ingredients, science, products and people.

Prioritize real photography. Use generative AI sparingly and never to fabricate sourcing, scientific processes or recognizable people.

Sourcing Photography

Show ingredients where they are grown and harvested. Include growers, harvesters or hands at work to communicate origin, care and credibility.

Ingredient Photography

Show botanicals at multiple scales—from macro details to their natural environments. Use raw, natural light to reveal texture, chemistry and earth-made potency.

Product Photography

Place products with their key ingredients, natural light and organic textures. Keep human presence subtle—usually a hand—so the product remains the focus.

Non-Botanical Products

When a botanical is not relevant, place the product in a bright natural setting or use the environment as a visual metaphor for its benefit. Pair imagery and copy so the connection is clear.

Environment Photography

Choose bright, sunlit landscapes from elevated perspectives or lower viewpoints with negative space. Show authentic source environments and avoid generic agricultural imagery unrelated to our ingredients.

People Photography

People support the story rather than dominate it. Favor hands, cropped details or figures turned away, keeping ingredients, nature or the product as the primary focus.

Design System

Our modular design system combines photography, typography and color to create flexible, recognizable layouts.

The Lens

Use a focused layer over full-bleed photography to connect the headline with a key visual element.

The Window

Frame a single subject or photographic cutout against a strong background panel.

The Panel

Place the primary message in a solid typographic block while photography provides supporting context.

Choose the treatment that best supports the message. Not every communication needs every brand element.

Brand in Action

See how the Nature’s Sunshine brand comes to life across various media.

Use these examples as inspiration for combining voice, imagery, color, typography, the Sun Motif and our slogan.

Print & Corporate

Merchandise & Swag

Environmental

Email & Digital

Presentation Templates

Our branded PowerPoint templates make it easy to create consistent, professional presentations.

Choose from five core color themes to match the tone and content of your presentation while maintaining a consistent brand experience.

Access Templates

Solarisms

Solarisms brings our brand point of view to life through bright, unexpected connections between nature, science and everyday well-being. Use these examples as inspiration for creating messaging and visuals that feel unmistakably Nature’s Sunshine.
Examples
  • Mother Nature is Brilliant but we still check her work.
  • The best ingredients are sunmade.
  • Natural Ingredients. Unnatural level of scrutiny.
  • Sun Created. Science Crafted.
  • Solar Power Yourself.
  • The Sun Starts It. Science Shapes It. You Feel It.
  • Energy is Precious, Spend it where something grows.
  • Turn Toward What Helps You Grow. Plants Figured This Out Ages Ago.
  • Solar Powered Self-Awareness.
  • Don’t Just Wake Up. Light Up.

Alternate Logo Treatments

Our 6P Quality Guarantee

Since 1972, our 6P Quality Guarantee has defined the standards behind every Nature’s Sunshine ingredient, formula and product.

Purity

Every ingredient is rigorously tested for identity, safety and purity—from Earth to capsule.

Potency

Our formulas combine nature, research and ingredient synergy to deliver meaningful support.

Proof

Scientific validation, rigorous testing and clinical evaluation help demonstrate product performance.

Planet & People

Responsible sourcing, environmental stewardship and ethical partnerships help protect the people and planet that make our work possible.

Production

Complete in-house oversight helps ensure quality, consistency and transparency at every step.

Pioneers

For more than 50 years, we have combined traditional herbal wisdom with modern scientific innovation.

Access 6P assets

Brand Resources

Download current, approved assets.

Always use current, approved assets and product information. Product claims, regulatory copy, legal language and translated messaging must be reviewed through the appropriate Nature’s Sunshine approval process.

When in doubt, contact the Nature’s Sunshine Global Creative Team.