Sharing the Healing Power of Nature

For Over 50 Years

Discovering Nature’s Power

In 1972, a friend recommended Gene Hughes take cayenne pepper (capsicum) by the spoonful for a nagging stomach condition. While the spicy powder was hard to swallow, the results were obvious. Gene’s stomach improved and his discomfort faded away!

Gene was so impressed that he began sharing his story with others, and even encouraged his wife, Kristine, to take the capsicum powder, too.

While Kristine couldn’t deny the effects of capsicum for her husband, she also couldn’t swallow the raw capsicum powder. It was just too hot! But she wanted try it, so she asked Gene to find her encapsulated capsicum. They looked everywhere, but while tableted vitamins were plentiful, no one encapsulated herbal remedies.

This simple yet innovative idea sparked a revolutionary advancement in natural health, as the Hughes began encapsulating capsicum by hand around their kitchen table. It didn’t take long before demand for their encapsulated herbs outpaced their capacity and they decided to get serious about sharing the healing power of nature.

This simple yet innovative idea sparked a revolutionary advancement in natural health, as the Hughes began encapsulating capsicum by hand around their kitchen table.

Exploring Herbal Traditions

In addition to encapsulating individual time-honored herbs, the Hughes partnered with herbalists and traditional practitioners to develop innovative new herbal formulas for targeted use. Many of these supplements are still with us and still popular today!

Their early efforts laid a foundation of uncompromising quality, solidifying their vision of offering only the highest quality herbal and nutritional supplements.

Quality Is in Our Nature

As herbal pioneers, the Hughes quickly realized that controls were needed to ensure the purity, potency and efficacy of our supplements. In 1974, just two years after founded the company, they established a robust Quality Control team and invested in cutting-edge testing equipment.

Their early efforts laid a foundation of uncompromising quality, solidifying their vision of offering only the highest quality herbal and nutritional supplements. Our commitment to quality lives on through our extensive Quality Control and Research & Development labs, industry-leading certifications and comprehensive testing.

It didn’t take long before demand for their encapsulated herbs outpaced their capacity. Wanting to maintain their high-quality standards, the Hughes invested in small-batch manufacturing equipment, and eventually their own manufacturing plant in 1976 for end-to-end control of product quality.

Ownership of Manufacturing Excellence

Through multiple expansions and continued investment, Nature’s Sunshine has built a tradition of award-winning, artisanal manufacturing for end-to-end control of product quality.

The #1 Practitioner-Based Brand

For over 50 years, Nature’s Sunshine has partnered with health coaches, herbalists, nutritionists, naturopaths and others from around the globe. With a global network of natural healers, Nature’s Sunshine has shared the healing power of nature with millions of people around the world, becoming the #1 practitioner-based brand for natural supplements.

The Herbal Experts

Since 1972

With a storied history of exploration, discovery and innovation, Nature’s Sunshine has developed an unrivaled reputation for herbal expertise. And we continue to build on that reputation by combining the best of nature with the understanding and precision of the latest science. Together with an exhaustive line of hundreds of proprietary herbal formulas, Nature’s Sunshine provides an incomparable offering of natural health solutions.

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